Case Study
FHM Logo
FHM
"QuickSites has allowed us to create exceptional mobile sites to fulfil our on and off portal mobile strategy in 30 countries. The product gives us the ability to allow our editorial teams in each territory to fully take control and manage the local product. Backed up by flexibility and reliability of the technology has given us a solution I would most definitely recommend."
- Mark Beard (International Business Manager - FHM)
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Why QuickSites?
FHM is one of the world’s most successful men’s lifestyle brands in both print and digital platforms. After successfully launching FHM mobile in the UK, FHM wanted to roll out mobile sites in 30+ territories in association with FHM's international publishing partners.
Maintaining brand image and managing global content publishing rights was of paramount importance and the key to success lay in using non-technical staff worldwide to oversee local services while retaining central control of all technical aspects.
What did they get out of it?
FHM now offers mobile services in multiple territories outside of the UK, all managed from a single platform. A template site adhering to strict FHM brand guidelines allows for quick and easy modification to suit country specific requirements resulting in a hugely cost effective solution to expansion with minimal risk of diluting the brand.
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