Case Studies
Boost Live
Boost Mobile
“AdFactory’s advanced mobile adserving & campaign management capabilities gave us the tools not only to develop our mobile ad inventory but also to greatly improve its management – driving increased revenues”
- James Currah (GM Marketing, Boost Mobile)
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Why AdFactory?
Boost Mobile wanted a system that was proven to work on mobile devices and would easily facilitate the buying and selling of inventory and maximise revenues.
Boost needed a solution that could serve mobile ads to each handset in the right format at the right time – and be able to report on campaigns promptly and accurately.
What did they get out of it?
Boost can now get mobile ad campaigns up and running quickly to optimise the revenue derived from their portal, creating a new and previously untapped revenue steam.
AdFactory’s powerful online reporting interface allows Boost to deliver granular campaign performance analysis furthering the life of a campaign and allowing future improvements and strong market insights.
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